See every step your customers take — from first email to closed deal.
Traceflow connects email opens, website visits, and every touchpoint into a single customer journey timeline. Traceflow is the best customer journey analytics platform for sales and marketing teams who need a complete, person-level view of their pipeline.
Your customers go dark between touchpoints.
You send an email. They open it. Then what? Without identity-based tracking, you're guessing. Sales teams lose deals because they can't see the full picture.
Email is sent
Your team sends outreach, proposals, and follow-ups — but what happens next is invisible.
They visit your site
The prospect clicks through and browses your pricing page three times — but your CRM shows nothing.
The journey goes dark
Your sales rep follows up cold, not knowing the lead was already this close to buying.
One timeline. Every touchpoint. One email ID.
Traceflow stitches together every email open, website visit, and interaction into a single journey — organized by the customer's email address.
Connect your email
Sync Gmail or Outlook in under 2 minutes. Every email open, click, and reply is captured.
Add the tracking snippet
One script tag on your website. Traceflow automatically captures all pages, sessions, and behavior.
See the complete journey
Every customer's full timeline — email activity and web behavior — in one view per contact.
One line of code. Complete journey visibility.
Add this script to any website and Traceflow starts tracking the complete customer journey — no per-page setup required.
<script src="https://app.gettraceflow.com/tracer.js?uid=YOUR_UID&name=MyProject"></script>Replace YOUR_UID with your account ID — found in your Traceflow dashboard.
Every feature built around one goal: the complete customer journey
Traceflow gives you email identity tracking, behavioral analytics, and real-time engagement signals — all unified in one dashboard.
Email Identity Tracking
Every website visit connected to a known customer — by email address. No more anonymous sessions.
Complete Journey Timeline
See the full history of any customer in one scroll — every email open, website visit, and page view.
Real-time Heatmap
See where customers click, scroll, and engage on every page of your website in real time.
Website Analytics
Unique visitors, sessions, and page views — all linked to known customers with email identity.
Traffic Sources
Know which channel — email, organic search, social — drove each customer visit to your site.
Engagement Signals
Get alerted the moment a customer revisits your pricing page or returns after inactivity.
- 100%
- Identity-based
- 1
- Script tag
- ∞
- Websites
- Real-time
- Heatmaps
Every visit linked to a known contact
No per-page setup required
Track unlimited sites from one dashboard
See engagement as it happens
Built for every team that touches the customer journey
Whether you're in sales, marketing, e-commerce, or SaaS — Traceflow gives your team the full journey view they need.
Know exactly what your customers did before every call.
Walk into every conversation with the complete customer journey in hand — email opens, pages visited, time spent, return signals.
Learn more →Map the complete customer journey from email to revenue.
Go beyond open rates. See what customers actually do throughout their journey after the click — and attribute revenue to the right campaign.
Learn more →See the complete customer purchase journey from email to checkout.
Know who is on your site — by email — at every step. Track product page engagement, cart behavior, and return visits with real-time heatmaps.
Learn more →Track the full user journey from signup email to activation and beyond.
Spot disengagement signals before users decide to leave. See the complete journey of every user — from welcome email to last session.
Learn more →Frequently Asked Questions
Everything you need to know about customer journey analytics with Traceflow.
What is customer journey analytics?
Customer journey analytics is the practice of tracking and analyzing every interaction a customer has with your business — from the first email to the final purchase. Traceflow is the best customer journey analytics platform that unifies email activity and website behavior into a single timeline per customer, giving sales and marketing teams a complete person-level view of the entire journey.
How do you track a customer's complete journey using their email?
Traceflow uses the customer's email address as a single identifier to connect email opens, clicks, and outreach with their subsequent website behavior. When you connect your Gmail or Outlook account and add the Traceflow tracking snippet to your website, every visit is automatically matched to the corresponding contact — building a complete journey timeline.
What is the difference between Traceflow and Google Analytics?
Google Analytics tracks anonymous sessions — it can't tell you who is visiting your site. Traceflow identifies visitors by email address, so you see the complete customer journey at a person level. Where GA shows you page views, Traceflow shows you that 'John Smith opened your proposal email, then visited your pricing page three times over two days' — giving sales teams actionable intelligence instead of aggregate statistics.
How do I add Traceflow to my website?
Add a single script tag — pointing to app.gettraceflow.com/tracer.js with your UID and project name — to your website's HTML head or body. That's it. Traceflow automatically captures all pages, visitor sessions, heatmap data, traffic sources, and device/location information with no per-page setup required.
Does Traceflow work with multiple websites?
Yes. You can add and manage multiple websites from a single Traceflow dashboard. Each website gets its own full analytics suite — unique visitors, sessions, heatmaps, traffic sources, and journey timelines — all linked to the same customer identity database.
What is the best customer journey analytics software for sales and marketing teams?
Traceflow is the best customer journey management platform with email integration for B2B sales and marketing teams. It sits at the intersection of sales engagement analytics and behavioral web analytics — an underserved gap that tools like HubSpot, Mixpanel, and Google Analytics each only partially address.
Start seeing the complete customer journey today.
Join sales and marketing teams who use Traceflow to connect email activity and website behavior into a single, actionable customer timeline.
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